As I sit here in the restaurant in San Francisco, reflecting on my journey, I'm reminded of the creative burnout that once consumed me. My plate, often piled high with the demands of restaurant life, left little room for the passions that brought me joy. But amidst the chaos, my love for photography, and in some ways, my happiness, remained a constant heartbeat.

For years, I believed that capturing life's beauty required the latest and greatest equipment. If you know me, you know I love gadgets and the latest technology. I chased the most expensive cameras and lighting gear, thinking that these tools would elevate my craft. But the more I pursued this path, the further I strayed from my true intentions.
My focus has shifted. I've come to realize that photography is not about the gear; it's about the stories, the moments, and the people that make life worth capturing. My instruments have changed, too – I now favor the unassuming, the understated, and the authentic.
As a restaurant owner, father, soccer player, Brazilian Jiu-Jitsu practitioner, and Subaru enthusiast, my interests are diverse, but they all share a common thread – a passion for the everyday, the ordinary, and the often overlooked.

This project, Foco Cultural, is my attempt to merge these worlds. Through my lens, I'll share stories of the people and moments that inspire me, starting with those closest to my heart – the men and women who work alongside me in the restaurant industry. Their stories, their struggles, and their triumphs will be the foundation upon which this project is built.

In the coming issues, I'll introduce you to these individuals, share their photographs, and uncover the beauty in their everyday lives. I hope you'll join me on this journey, as I seek to find focus, tell meaningful stories, and inspire others to do the same.

Ignacio Perez (I’ll add a self portrait soon, maybe)